The Blog

The big survey

We have 2 more questions to answer. First, why can we only find a few of these French local products on the Canadian market? Then, what would be the best distribution network to use to make them widely available?

We will need no less than 6 months and several travels to answer these questions. Especially because we quickly realized that we’ve been starting the wrong way!

During March and April 2012, Ubifrance conducted a study of the Canadian market and helped us organize meetings with several Ontario and Quebec importers. But we soon realize that they were not the right interlocutors. However, we found out the answer to our first question: French local products are missing in this country mostly because the Canadian importers don’t want to buy them and no choice is given to the consumers! What should we do?

Well, we just have to become an importer ourself!